Graphics
- Logo, and others -
Okamoto Dental Clinic
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医療法人・歯科をメインとした複合クリ
ニックのオフィシャルロゴデザイン。
傘を逆さまにしたカタチ（＝晴れ）で、日の出のように光が現れる様子をモチーフとした。
「陽」を表すシンボルで
医療の本質である 病気を元気に
医院のキャッチコピーである 笑顔を貴方へ
といった明るく快活なイメージを表している。
また、「光世」会という社名の表現・日本一を目指す医院として、王冠のような堂々とした印象も与えるため構図は左右対称となっている。
カラーはエルメスオレンジのような、鮮烈ながらも気品・落ち着きのあるものを目指した。
世田谷区内の日常的な商店街に位置するクリニックのため、タイプは親しみやすさ＋エレガンスのあるものに。
ohana
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医療法人が運営する、認定栄養ケア・ステーションのオフィシャルロゴデザイン。
上から見て人々が中心に向かって手を繋ぐようにして出来ている、花をモチーフとした。
ohana（ハワイ語）という、相互扶助の気持ちや精神を表しつつ、そういった気持ちや精神が一つの集合体となり、日本語の“ 花 “を咲かせているような構成。
個々別のラインは繋げずに離すことで、ohanaの持つ、本来の意味合い（一つの共同体以上の繋がり）に近づくように留意した。
また、一枚一枚の花弁の先端に丸みを持たせることで柔らかく優しいイメージを持たせ、カラーは明るく・元気の出るような暖かみのあるオレンジとした。
2022- 完成
所在地 : 埼玉県越谷市
クライアント : 医療法人マハロ会
認定栄養ケア・ステーションohana
デザイン : アトリエゼロ
用途 : 公式ロゴ
Anone LLC
An official logo for a temporary employment agency.
The design motif was taken from the company’s name “Anone（あのね）” ; a Japanese word that is used when starting a conversation with someone. Therefore the design is based off of a speech bubble.
To highlight the company's light and flexible atmosphere, gradation was applied on a soft shape.
Also, the letter "A" (taken from the company name) is hinted in the lower right portion of the logo to maintain originality without text.
2022- completed
Location : Itabashi-ku,Tokyo
Client : Anone LLC
Design : Atelier 0
Usage : Official Logo
Takeshi Ihara Office
An official logo for a social insurance and labor consultant office.
A soaring arrow and a “I” ( taken from the office’s initials) was used as a motif to compose the design.
Instead of using the commonly used human figures, lightning bolts or masculine arms to depict labor force (power), a symbolic design that expresses light (energy) was used express it.
Also, lines were placed in the logo to make the logo striking and original. Plus, the lines were carefully composed so that the arrow looks like it goes on forever.
2021- on going
Location : Oomorikita, Shinagawa-ku, Tokyo
Client : Takeshi Ihara Office
Design : Atelier 0
Usage : Official Logo
Armonia
An official logo design for a workshop that specializes in stringed instruments, especially the violin.
The logo is based around an “A” which was taken from the name of the workshop: Armonia (Italian for Harmony). Other motifs were taken from curves of the violin and the shape of the f-hole.
Golden ratio was used to imply the relationship with classical music and to express how the craftsman (owner), who trained Europe, handles genuine instruments.
The flow of cursive writing and the roughened edges like brushwork were implemented in the design to give the logo a vintage feel.
Location : Takatsu-ku Kawasaki-shi, Kanagawa
Client : Armonia
Design : Atelier 0
Usage : Official Logo
SDNH
An official logo design for a new medical society.
The design motif was taken from swallow (wordplay with “swallowing” which is one of the main elements of deglutition) wings. Abstractly expressing how the throat, stomach, lungs and other organs are connected smoothly.
Also, as the group focuses on home care, the symbol was placed inside a simple house shape. Overall, the logo was designed like an emblem to imply the professionalism and expertise of the society.
To indicate a clean, fresh and calm feel, blue was chosen for its color. Plus, the blue was kept in a light tone (cobalt blue) to indicate airy interactions.
Location : Setagaya-ku, Tokyo
Client : SDNH (Society for Deglutition and
Nutrition in Home care )
Design : Atelier 0
Usage : Official Logo
Kiwi & The Papaya Mangoes
A Logo design for a Fuji Rock Festival-
performing band.
They perform their characteristic
music all around the world. Therefore,
exploring ways to incorporate their
unique musicality in the logo with
just the right balance of oriental and
western essence.
Location ： Itabashi-ku, Tokyo
Client : K.P.M (Kiwi & The Papaya Mangoes)
Design : Atelier 0
Usage : Official Logo
outil
A logo design for a hair salon.
To achieve both style and comfort, the font design was aimed to be neither serif nor sans serif, or in other words, in between serif and sans serif.
Letters that does/doesn’t have serifs and letters that are consisted of straight-lines/curved-lines were combined to make the logo. Adjustments of spacing and individual line weights were made many times to attain a sense of unity.
2020 -
Location : Chuorinkan,Yamato-shi,Kanagawa
Client : outil
Design : Atelier 0
Usage : Official Logo
ecureuil
A logo design for a custom cake shop.
The name of the shop comes from the French word for squirrel. The design theme takes inspiration of this and smoke from baking cake and other sweets.
The shop is known for their cute cake design. Therefore, the logo was designed to have a rounded shape.
The Logo was planned to be used in many places, including a signboard. Taking this into consideration, it was designed
to have good visibility.
2020 - Completed
Location : Denenchofu, Oota-ku, Tokyo
Client : ecureuil
Design : Atelier 0
Usage : Official Logo
個性METHOD
A logo design for a YouTube channel. The channel is focused on unique people; it plans to broadcast interviews to express their character.
The American client, that lives in Japan, plans to feature unique Japanese people (Kome-tsubu = An original term the channel uses for unique Japanese people. Kome-tsubu means rice grain in Japanese, plus, Kome is an abbreviation of “個性Method”.) that are unknown to Americans and broadcast the content for the world.
Rice grain motifs were used to design the kanji “個性” to transmit a unique impression. A stylish font was used to adjust the overall balance.
2019 - Completed
Location : Miyamae-ku, Kawasaki-shi, Kanagawa
Design : Atelier 0
Client : S.S
Usage : Official Logo
・Application Proposal for 「Space Design Competition 23th」
Small artworks/jewelry trays that pays homage to 5 modern artists.
The pieces were designed by reinterpreting Henri Matisse, Jean Arp, Man Ray, Henry Spencer Moore and Dame Barbara Hepworth’s style.
By designing the 5 pieces inside a 75×75×75mm area and keeping the artwork white, the details and motif of each artist’s artwork were condensed.
By displaying jewelries in holes and on protruded parts, it becomes a jewelry tray. By placing small human figures, it becomes an artwork.
Light Tray
2018 - Completed
Location : Kamimachi, Setagaya-ku
Tokyo
Curator : Seiko Hayashi
Design : Atelier 0
Displayed & Sales at : atelier ST,CAT
Usage : Object・Accessory Tray
